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Media Agency Pitch Process
We are creating the IKEA of media pitch management. This course is designed to equip marketing and procurement professionals with the right tools and processes needed to run a media agency successfully.
Advertising Media Essentials4.8 average rating (6 reviews)
GRPS, CPP, CPM, CPC, AVBS… The media industry loves acronyms – no doubt. It can be overwhelming at first. But if you want to master media management skills, you need to be fully confident with all of them. And that’s what this course is all about.
Media Planning & Buying Process5.0 average rating (5 reviews)
This course will teach you all the best practices that best-in-class advertisers use throughout the media planning and buying process. You will learn how to evaluate the quality of the deliverables using checklists that you will be able to download.
Media Price Efficiency5.0 average rating (2 reviews)
A media management course designed to teach you how to improve your media prices moving forward, without compromising on your media quality.
Media Transparency5.0 average rating (2 reviews)
This course will explain what the lack of media transparency is all about, and the various implications for your business. We will demonstrate the different techniques you can use to assess and improve your level of media transparency moving forward.
Media Mix Effectiveness5.0 average rating (1 review)
A course designed to teach advertisers how to measure media performance, how to optimise media mix, and how to maximise ROI.
Media Auditing5.0 average rating (2 reviews)
A media management course designed to teach you how media auditing can help you improve your media efficiency, media transparency, and media performance.
Media Agency Contracts5.0 average rating (1 review)
A media management course designed to teach you why having a best-in-class contract with your media agency is essential, and how to assess and improve your current version.
Media Agency Landscape5.0 average rating (1 review)
A media management course designed to teach you about the importance of knowing the media agency landscape in your market and understanding how to use that information to help you improve your contractual T&Cs moving forward.