Used By Great Brands Worldwide
What Our Students Are Saying
Julien Merlet
Congratulations for the very high quality of the training you are offering. Be sure that your courses are going to help us a lot to better achieve our goals and drive campaign performance!
Stefania Catalano
The Advertising Media Essentials course represents a good overview of the essential basics of media processes. KPI's and evaluation terms which are very well explained.
Nikos Tsoniotis
Well structured course , straightforward approach to the process! Very helpful to keep top of mind all the important steps. BEST PART: Downloadable checklists
Eduards Malcevs
Easy and understandable introduction to complex world of media transparency. Great holistic overview of how to access level of your access to media transparency and what steps to take in order to improve it!
Glen Wilkinson
I am working my way through the Media Essentials course. 68% through and I am really enjoying it. I have been searching for a long time for something similar giving an easy overview of terms and this is fantastic! An excellent product I will be recommending.
Eleni Gkouma
Amazing lesson! Everything was really clear.
Christina Nitsche
Extremely professional; short structured parts; questions to interact; easy to follow and easy to stop to make it fit into your working day; seems like no effort to present comprehensive facts!
96% of our Students Rated Our Courses 4* and Above
To calculate the overall star rating and percentage breakdown by star, we use the average scores from each student from the course exit satisfaction surveys.
Why Become Media Savvy?
To maximise your ROAS!
Advertising Media is a complex ecosystem. We created the Abintus Academy to help you cut through this increasingly opaque and confusing ecosystem, and teach best-in-class media management skills to help you maximise your Return On Advertising Spend (ROAS).
Our Media Management Courses
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Course Available Soon!
Media Agency Pitch Process
We are creating the IKEA of media pitch management. This course is designed to equip marketing and procurement professionals with the right tools and processes needed to run a media agency successfully.
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Advertising Media Essentials
4.8 average rating (6 reviews)GRPS, CPP, CPM, CPC, AVBS… The media industry loves acronyms – no doubt. It can be overwhelming at first. But if you want to master media management skills, you need to be fully confident with all of them. And that’s what this course is all about.
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Media Planning & Buying Process
5.0 average rating (5 reviews)This course will teach you all the best practices that best-in-class advertisers use throughout the media planning and buying process. You will learn how to evaluate the quality of the deliverables using checklists that you will be able to download.
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Media Price Efficiency
5.0 average rating (2 reviews)A media management course designed to teach you how to improve your media prices moving forward, without compromising on your media quality.
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Media Transparency
5.0 average rating (3 reviews)This course will explain what the lack of media transparency is all about, and the various implications for your business. We will demonstrate the different techniques you can use to assess and improve your level of media transparency moving forward.
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Media Mix Effectiveness
5.0 average rating (1 review)A course designed to teach advertisers how to measure media performance, how to optimise media mix, and how to maximise ROI.
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Media Auditing
5.0 average rating (2 reviews)A media management course designed to teach you how media auditing can help you improve your media efficiency, media transparency, and media performance.
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Media Agency Contracts
5.0 average rating (1 review)A media management course designed to teach you why having a best-in-class contract with your media agency is essential, and how to assess and improve your current version.
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Media Agency Landscape
5.0 average rating (1 review)A media management course designed to teach you about the importance of knowing the media agency landscape in your market and understanding how to use that information to help you improve your contractual T&Cs moving forward.
Our Instructors
Lead Educator, Abintus Academy Philippe Dominois
Philippe Dominois is Co-Founder and CEO of Abintus Consulting and Lead Educator at Abintus Academy. He has over 20 years of international media experience and is a well-respected media professional.
Previously at Ebiquity, where he advised some of the biggest global brands on their media management challenges, Philippe has also worked at various media agencies such as Wavemaker, Starcom and Carat.
Philippe is on a mission to help advertisers improve on their media performance and increase their ROI by empowering them with media best practices, skills and knowledge.
Philippe has an MBA in Marketing from Central Michigan University in the US.
Transformational Educator, Abintus Academy Tania Slykova
Tania is Co-Founder and COO of Abintus Consulting and Transformational Educator at Abintus Academy. She is a Qualified Accountant and has over 17 years of solid experience in leading corporate and commercial finance functions and drive sustainable business growth.
Previously Chief Accounting Officer at Publicis Groupe, Tania was engineering and leading successful business transformations, implemented multiple process improvements and established clear performance management and analysis.
Additionally, she has worked at Conde Nast, Dairy Crest and Muller driving business strategies.