The core of a successful relationship is a well-thought-out contract

With this course, you will understand very quickly that there are many instances in your day to day relationship with your media agency, that knowing the Ins and Outs of your contract can help you get a better outcome from your media agency relationship.

Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Beginners

  • Course Duration: 160 Minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Why Having a Best-in-Class Contract with your Media Agency is Essential?

    • Overview

    • Consequences of a poor media agency contract

    • Key elements of a best-in-class media agency contract

    • Media agency remuneration models

    • Best-in-class PRF/PRIP

    • Media agency contract templates

    • Test Your Learning

  • 3

    How to Assess the Quality of your Current Media Agency Contract?

    • Overview

    • Technique #1

    • Technique #2

    • Test Your Learning

  • 4

    How to Improve your Media Agency Contract

    • Overview

    • Technique #3

    • Technique #4

    • Test Your Learning

  • 5

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...