Media Agency Contracts
A media management course designed to teach you why having a best-in-class contract with your media agency is essential, and how to assess and improve your current version.
Target Audience: Procurement / Media Managers
Skill Level: Beginners
Course Duration: 160 Minutes
Recommended Prerequisite: 'Advertising Media Essentials' Course
A message from the instructor
How to use this course
Before we begin...
Overview
Consequences of a poor media agency contract
Key elements of a best-in-class media agency contract
Media agency remuneration models
Best-in-class PRF/PRIP
Media agency contract templates
Test Your Learning
Overview
Technique #1
Technique #2
Test Your Learning
Overview
Technique #3
Technique #4
Test Your Learning
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