91% of the Top Global Advertisers Use Media Auditing

In this course, I will explain exactly and, in more detail, “Why Media Auditing is Essential” and give you an overview of different media auditing techniques available to advertisers like yourself. I will then go deeper into explaining each of the media auditing techniques, their benefits, and will do a demo with real examples.
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Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Beginners

  • Course Duration: 130 Minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Why Media Auditing is Essential?

    • Overview

    • Why Do You Need Media Auditing?

    • Key Media Auditing Techniques You Should Know

    • How to Choose Your Media Auditor?

    • Key Media Auditing Players

    • Test Your Learning

  • 3

    How Media Auditing Can Help You Improve Media Efficiency?

    • Overview

    • Media Auditing Technique #1

    • Media Auditing Technique #2

    • Test Your Learning

  • 4

    How Media Auditing Can Help You Improve Media Transparency?

    • Overview

    • Media Auditing Technique #3

    • Test Your Learning

  • 5

    How Media Auditing Can Help You Improve Media Accountability?

    • Overview

    • Media Auditing Technique #4

    • Test Your Learning

  • 6

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...