91% of the Top Global Advertisers Use Media Auditing

In this course, I will explain exactly and, in more detail, “Why Media Auditing is Essential” and give you an overview of different media auditing techniques available to advertisers like yourself. I will then go deeper into explaining each of the media auditing techniques, their benefits, and will do a demo with real examples.
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Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Beginners

  • Course Duration: 130 Minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Before we begin...

    1. Overview

    2. Why Do You Need Media Auditing?

    3. Key Media Auditing Techniques You Should Know

    4. How to Choose Your Media Auditor?

    5. Key Media Auditing Players

    6. Test Your Learning

    1. Overview

    2. Media Auditing Technique #1

    3. Media Auditing Technique #2

    4. Test Your Learning

    1. Overview

    2. Media Auditing Technique #3

    3. Test Your Learning

    1. Overview

    2. Media Auditing Technique #4

    3. Test Your Learning

    1. Congrats! Here's what's next...

    2. More resources for you

    3. Before you go...

About this course

  • €147,00
  • 22 lessons
  • 2 hours of video content