How to challenge your media agency?

To be able to challenge your media agency throughout the process, it is essential that you are familiar with all the best practices for each step of the process. Beyond these, it is also helpful to know how to evaluate the quality of the documents needed within the process. If these are not best-in-class, you need to push back and ensure that they are moving forward.

Course Information:

  • Target Audience: Marketing / Brand Managers

  • Skill Level: Beginners

  • Course Duration: 90 minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

COURSE CURRICULUM

  • 1

    Welcome to the course!

    • A message from the instructors

    • How to use this course

    • Before we begin...

  • 2

    1. Introduction to Media Planning & Buying

    • Overview

    • What is Media Planning?

    • What is Media Buying?

    • The Step-by-Step Process

    • Test Your Learning

  • 3

    2. Media Briefing

    • Overview

    • Best Practices

    • How To Evaluate?

    • Test Your Learning

  • 4

    3. Media Strategy

    • Overview

    • Best Practices

    • How to Evaluate?

    • Test Your Learning

  • 5

    4. Media Planning

    • Overview

    • Best Practices

    • How to Evaluate?

    • Test Your Learning

  • 6

    5. Post Campaign Reporting

    • Overview

    • Best Practices

    • How to Evaluate?

    • Test Your Learning

  • 7

    6. Invoicing & Reconciliation

    • Overview

    • Best Practices

    • Budgeting & Forecasting

    • Media Plans vs. Purchase Orders

    • Post Buy Reports vs. Purchase Orders

    • What Information A Media Agency Invoice Should Contain?

    • Continuous Tracking

    • Test Your Learning

  • 8

    7. Media Performance Measurement

    • Overview

    • Best Practices

    • Test Your Learning

  • 9

    8. Media Auditing

    • Overview

    • Best Practices

    • Test Your Learning

  • 10

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...