Huge Savings Opportunities

In this course, I am going to share with you the exact process I have been using with many advertisers to generate 10%, 20%, even over 30% media savings from their media budgets.

Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Advanced

  • Course Duration: 120 minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Media Price Disparity

    • Overview

    • Price vs. Quality

    • What Elements Can Impact Media Pricing?

    • Test Your Learning

  • 3

    How to Assess your Media Price Competitiveness

    • Overview

    • Which Pricing KPIs to use by Media Channel?

    • Technique #1

    • Technique #2

    • Test Your Learning

  • 4

    How to Improve your Media Price Competitiveness?

    • Overview

    • Technique #3

    • Technique #4

    • How to Measure Savings Potential?

    • Test Your Learning

  • 5

    How to Guarantee Media Price Competitiveness?

    • Overview

    • Technique #5

    • Test Your Learning

  • 6

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...