Undisclosed Revenue Streams

I will describe in this course how media agencies managed to create undisclosed revenue streams with media suppliers using the findings from the K2 report which you will be able to download.
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Course Information:

  • Target Audience: Marketing Directors / CMOs

  • Skill Level: Beginners

  • Course Duration: 120 Minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Before we begin...

    1. Overview

    2. Agency Profit Margin Pressures

    3. Consolidation of Agency Buying Power

    4. Undisclosed Agency Revenue Streams

    5. Media Transparency Across the World

    6. Test Your Learning

    1. Overview

    2. Agency Volume Benefits (AVBs)

    3. Firewalls

    4. Digital Trades

    5. Test Your Learning

    1. Overview

    2. Media Price Disparity

    3. Loss in Efficiency

    4. Loss in Effectiveness

    5. Lack of Agency Trust

    6. Test Your Learning

    1. Overview

    2. Technique #1

    3. Technique #2

    4. Test Your Learning

    1. Overview

    2. Approach #1

    3. Approach #2

    4. Test Your Learning

About this course

  • €147,00
  • 31 lessons
  • 1.5 hours of video content