• Deliver Great Results

    You will have a media agency pitch process which is aligned with industry best practice, ensuring you will get the best possible results.

  • Save Time

    You will have access to all the materials, emails and templates you need, saving you lots of time preparing and managing the pitch.

  • Save Money

    You will have a consistent and powerful process across your organisation, without the need to spend fees on external consultants.

Step-by-Step Processes

This course has been designed to ensure that the potential value loss that is inherent across all phases of a media agency pitch is minimised. You will have access to a pitch management process which is aligned with industry best practice.

All Materials Included

A media agency pitch requires significant resources and can be time-consuming. To help you with the workload, we are providing you with all the materials you need to conduct a media agency pitch.

What's Included With This Course

  • 64 Video Lessons which have been designed using the ADDIE educational model

  • Our Best-in-Class Media Agency Contract Template with all its annexes

  • Pitch Timeline, Pitch Team RACI Matrix, Needs Assessment, Communication Protocols

  • Agency Measurement Criteria, Agency Commitments, RFP and RFQ

  • Baseline Information Collection Template, Agency invitation Letter, Mutual NDA

  • And much more...

Course curriculum

  • 1

    Welcome to the Course

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Introduction to Media Agency Pitch Management

    • Overview

    • Key Facts about Media Agency Pitches

    • Benefits of Conducting a Media Agency Pitch

    • The Do's and Don'ts of pitch management

    • The Best-in-Class Process for Managing a Pitch Successfully

    • Media Agency Pitch vs. Independent Media Reviews

    • Media Agency Pitch vs. Media Agency Contract Renegotiation

    • Test Your Learning

  • 3

    The Preparation Phase

    • Overview

    • Your Pitch Timeline

    • Your Pitch Team

    • Your Pitch Requirements

    • Your Communication Protocols

    • Your Media Agency Contract Template

    • Your Measurement Criteria & Methodology

    • Your 'Media Agency Commitments' Requirements

    • Your Request For Proposal (RFP)

    • Your Request For Quotation (RFQ)

    • Test Your Learning

  • 4

    The Baseline Collection Phase

    • Overview

    • Informing Your Media Agency About The Pitch

    • Collecting Your Baseline Information

    • Preparing Your Baseline

    • Providing Written Notice To Your Agency

    • Test Your Learning

  • 5

    The Agency Shortlist Phase

    • Overview

    • Your Media Agency 'Long List'

    • Your Pitch Invitation Letter

    • Test Your Learning

  • 6

    The Active Pitch Phase

    • Overview

    • Sending the RFP to the Shortlisted Agencies

    • Assessing the Agency Responses

    • Assessing the Agency Commitments

    • Assessing the Agency Offers

    • Preparing Your Summary Report

    • Agency Pitch Presentations

    • Scoring the Media Agencies

    • Test Your Learning

  • 7

    The Decision Phase

    • Overview

    • Selecting Your Preferred Agency

    • Agency Contract Negotiations

    • Agency Contract Sign-Off

    • Communicating Your Decision

    • Test Your Learning

  • 8

    The Transition Phase

    • Overview

    • From Incumbent to New Agency

    • Test Your Learning

  • 9

    The Post Pitch Phase

    • Overview

    • Tracking Your Agency Pitch Commitments

    • Calculating Your Agency PRF/PRIP Scheme

    • Test Your Learning

  • 10

    What's Next?

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...

Watch Intro Video

Course Intro Video

Media Agency Pitch Process Course