Media Agencies & Media Agency Groups Explained

I will explain “Why knowing the Media Agency Landscape is Essential” and give you an overview of different media agencies and media agency groups. I will also show you how to calculate your own Leverage Score using all that information and a tool you will be able to download.

Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Beginners

  • Course Duration: 85 Minutes

  • Recommended Prerequisite: None

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Introducing our Partner - COMvergence

    4. Before we begin...

    1. Overview

    2. To Determine Your Ranking Within Your Agency

    3. To Find Out Your Agency Clients Portfolio

    4. To Find Out Your Competitors Agency Strategy

    5. To Find Out Your Agency Competitiveness & Performance

    6. To Identify Your Agency Short List For a Pitch

    7. Test Your Learning

    1. Overview

    2. Media Agency Groups

    3. Media Agencies

    4. Test Your Learning

    1. Overview

    2. Demo

    3. Test Your Learning

    1. Congrats! Here's what's next...

    2. More resources for you

    3. Before you go...

About this course

  • €147,00
  • 21 lessons
  • 1 hour of video content