Media Agencies & Media Agency Groups Explained

I will explain “Why knowing the Media Agency Landscape is Essential” and give you an overview of different media agencies and media agency groups. I will also show you how to calculate your own Leverage Score using all that information and a tool you will be able to download.
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Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Beginners

  • Course Duration: 85 Minutes

  • Recommended Prerequisite: None

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Introducing our Partner - COMvergence

    • Before we begin...

  • 2

    Why Should You Know the Media Agency Landscape?

    • Overview

    • To Determine Your Ranking Within Your Agency

    • To Find Out Your Agency Clients Portfolio

    • To Find Out Your Competitors Agency Strategy

    • To Find Out Your Agency Competitiveness & Performance

    • To Identify Your Agency Short List For a Pitch

    • Test Your Learning

  • 3

    Media Agency Landscape

    • Overview

    • Media Agency Groups

    • Media Agencies

    • Test Your Learning

  • 4

    How to Calculate your Leverage Score?

    • Overview

    • Demo

    • Test Your Learning

  • 5

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...