Media Terminologies Explained

In today’s competitive marketing landscape, marketers need to know how the media planning and buying works, and how to work effectively with media agencies. Talking the industry language is a good starting point. And that’s what this course is all about.

Course Information:

  • Target Audience: Marketing / Brand Managers

  • Skill Level: Beginners

  • Course Duration: 120 Minutes

  • Recommended Prerequisite: None

COURSE CURRICULUM

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    1. Key Media Terms

    • Target Audience, Universe, and Impacts

    • Reach, Frequency, and GRPs

    • Effective Frequency, Effective Reach, and Frequency Distribution

    • From Ratecard to Cost to Client

    • Cost per Point (CPP), Cost per Thousand (CPT), and Cost per Reach Point (CPRP)

    • How to calculate a 30" equivalent CPP?

    • Media Phasing & Recency Theory

    • Test Your Learning

  • 3

    2. Television Terms & KPIs

    • Key Television Terms

    • What KPIs to use for Television Advertising?

    • Test Your Learning

  • 4

    3. Radio Terms & KPIs

    • Key Radio Terms

    • What KPIs to use for Radio?

    • Test Your Learning

  • 5

    4. Digital Media Terms & KPIs

    • Key Digital Media Terms

    • What KPIs to use for Digital Advertising?

    • Test Your Learning

  • 6

    5. Out-of-Home Terms & KPIs

    • Key Out-of-Home Terms

    • What KPIs to use for Out-of-Home?

    • Test Your Learning

  • 7

    6. Print Terms & KPIs

    • Key Print Terms

    • What KPIs to use for Print?

    • Test Your Learning

  • 8

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...