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How can I access the FREE lessons?
Each course has FREE access to a few lessons. To get access, just click on the Course of your choice, and then click on the 'Free Preview' button.
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Can individuals join the Academy?
Yes. You can buy invidual courses of your choice.
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Can organisations join the Academy?
Yes. We have created specific membership offers for businesses. Please check our ENTREPRISE page for details.
Courses
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Course Available Soon!
Media Agency Pitch Process
We are creating the IKEA of media pitch management. This course is designed to equip marketing and procurement professionals with the right tools and processes needed to run a media agency successfully.
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Advertising Media Essentials
4.8 average rating (6 reviews)GRPS, CPP, CPM, CPC, AVBS… The media industry loves acronyms – no doubt. It can be overwhelming at first. But if you want to master media management skills, you need to be fully confident with all of them. And that’s what this course is all about.
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Media Planning & Buying Process
5.0 average rating (5 reviews)This course will teach you all the best practices that best-in-class advertisers use throughout the media planning and buying process. You will learn how to evaluate the quality of the deliverables using checklists that you will be able to download.
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Media Price Efficiency
5.0 average rating (2 reviews)A media management course designed to teach you how to improve your media prices moving forward, without compromising on your media quality.
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Media Transparency
5.0 average rating (2 reviews)This course will explain what the lack of media transparency is all about, and the various implications for your business. We will demonstrate the different techniques you can use to assess and improve your level of media transparency moving forward.
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Media Mix Effectiveness
5.0 average rating (1 review)A course designed to teach advertisers how to measure media performance, how to optimise media mix, and how to maximise ROI.