START LEARNING NOW!
FREE Media Management Courses for Advertisers (Marketing and Procurement Professionals). No credit card details required.
GRPS, CPP, CPM, CPC, AVBS… The media industry loves acronyms – no doubt. It can be overwhelming at first. But if you want to master media management skills, you need to be fully confident with all of them. And that’s what this course is all about.
A media management course designed to teach you about the importance of knowing the media agency landscape in your market and understanding how to use that information to help you improve your contractual T&Cs moving forward.
A media management course designed to teach you why having a best-in-class contract with your media agency is essential, and how to assess and improve your current version.
Media Efficiency, i.e. More Competitive Media Prices and Savings
Media Effectiveness, i.e. Optimal Media Mix and Increased ROI
Media Transparency, i.e. Cash Rebates back and guaranteed
Media Accountability, i.e. Best-in-Class Media Governance