Are you struggling with getting the very best out of your media agencies?

Now more than ever before, being media savvy and knowing best practices in media management is essential to get the best out of your media agency partners, and therefore maximise the performance of your advertising campaigns.
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Your Advertising Media Courses

  • 1. Advertising Media Essentials

    Media Essentials is about being confident with all media terminologies, metrics and KPIs, their meaning and importance within the media planning and buying process.

  • 2. Media Planning Process

    Knowing best practice for each step of the media planning and buying process, from media briefing to reporting and measurement. It is a must if you want to get the best out of your media agencies.

  • 3. Media Efficiency

    Learn the proven techniques to deliver savings from more competitive media prices (without any loss in media quality), fair agency remuneration, and additional cash rebates (AVBs).

  • 4. Media Transparency

    Today, advertisers, in general, have a very low level of visibility of how their media budgets are being spent. With this course, you will get a full understanding of what media rebates (AVBs) are, and their implications on media prices and media neutrality.

  • 5. Media Effectiveness

    Media Effectiveness is about getting the right media channel mix in order to reach your target audiences. I will explain the various techniques available from Marketing Mix Modelling (MMM) to Attribution Modelling, and how to maximise your media effectiveness.

  • 6. Media Auditing

    Media Auditing means different services, from Pool Benchmarking to Contract Compliance and Value Tracking. This course will go through all these media audit services, explaining the pros and cons of each service, and what is the best combination based on your objectives.

  • 7. Media Agency Contracts

    The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out contract. This course will describe contracts which promote your best interests, deliver genuine transparency, and robust audit rights.

  • 8. Media Landscape & Trends

    This course will cover the key trends that will drive the transformation of the advertising media landscape. It will also cover the corporate topography of the industry and the continuing relevance of media agencies.

Instructor(s)

Lead Educator, Abintus Academy Philippe Dominois

Philippe Dominois is Co-Founder and CEO of Abintus Consulting and Lead Educator at Abintus Academy. He has over 20 years of international media experience and is a well-respected media professional. Previously at Ebiquity, where he advised some of the biggest global brands on their media management challenges, Philippe has also worked at various media agencies such as Wavemaker, Starcom and Carat. Philippe is on a mission to help advertisers improve on their media performance and increase their ROI by empowering them with media best practices, skills and knowledge. Philippe has an MBA in Marketing from Central Michigan University in the US.

Transformational Educator, Abintus Academy Tania Slykova

Tania is Co-Founder and COO of Abintus Consulting and Transformational Educator at Abintus Academy. She is a Qualified Accountant and has over 17 years of solid experience in leading corporate and commercial finance functions and drive sustainable business growth. Previously Chief Accounting Officer at Publicis Groupe, Tania was engineering and leading successful business transformations, implemented multiple process improvements and established clear performance management and analysis. Additionally, she has worked at Conde Nast, Dairy Crest and Muller driving business strategies.

About the Abintus Academy

An online coaching platform for advertisers dedicated to Advertising Media Management

We built this training program to give you everything you need to legitimately succeed in one package, and if you follow through and put the work in, you will inevitably succeed. What started as an idea, struck a nerve and is quickly becoming a movement. The media transformation revolution is finally here!
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Course Bonuses

In addition to full course access, you will also receive:

  • Media Management Tools

    Each course comes with its own set of best-in-class tools and cheat sheets for you to download.

  • Online Community Access

    Join your Pernod Ricard colleagues from all over the world for discussion in our closed group forum.

  • Course Completion Certificate

    Once you reach 100% completion of the course, you will receive a certificate as an official proof of skill.