How to challenge your media agency?

To be able to challenge your media agency throughout the process, it is essential that you are familiar with all the best practices for each step of the process. Beyond these, it is also helpful to know how to evaluate the quality of the documents needed within the process. If these are not best-in-class, you need to push back and ensure that they are moving forward.

Course Information:

  • Target Audience: Marketing / Brand Managers

  • Skill Level: Beginners

  • Course Duration: 90 minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

COURSE CURRICULUM

    1. A message from the instructors

    2. How to use this course

    3. Before we begin...

    1. Overview

    2. What is Media Planning?

    3. What is Media Buying?

    4. The Step-by-Step Process

    5. Test Your Learning

    1. Overview

    2. Best Practices

    3. How To Evaluate?

    4. Test Your Learning

    1. Overview

    2. Best Practices

    3. How to Evaluate?

    4. Test Your Learning

    1. Overview

    2. Best Practices

    3. How to Evaluate?

    4. Test Your Learning

    1. Overview

    2. Best Practices

    3. How to Evaluate?

    4. Test Your Learning

About this course

  • Free
  • 41 lessons
  • 1.5 hours of video content