Huge Savings Opportunities

In this course, I am going to share with you the exact process I have been using with many advertisers to generate 10%, 20%, even over 30% media savings from their media budgets.

Course Information:

  • Target Audience: Procurement / Media Managers

  • Skill Level: Advanced

  • Course Duration: 120 minutes

  • Recommended Prerequisite: 'Advertising Media Essentials' Course

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Before we begin...

    1. Overview

    2. Price vs. Quality

    3. What Elements Can Impact Media Pricing?

    4. Test Your Learning

    1. Overview

    2. Which Pricing KPIs to use by Media Channel?

    3. Technique #1

    4. Technique #2

    5. Test Your Learning

    1. Overview

    2. Technique #1

    3. Technique #2

    4. How to Measure Savings Potential?

    5. Test Your Learning

    1. Overview

    2. Technique #1

    3. Test Your Learning

    1. Congrats! Here's what's next...

    2. More resources for you

    3. Before you go...

About this course

  • Free
  • 23 lessons
  • 1 hour of video content