• Deliver Great Results

    You will have a media agency pitch process which is aligned with industry best practice, ensuring you will get the best possible results.

  • Save Time

    You will have access to all the materials, emails and templates you need, saving you lots of time preparing and managing the pitch.

  • Save Money

    You will have a consistent and powerful process across your organisation, without the need to spend fees on external consultants.

Step-by-Step Processes

This course has been designed to ensure that the potential value loss that is inherent across all phases of a media agency pitch is minimised. You will have access to a pitch management process which is aligned with industry best practice.

All Materials Included

A media agency pitch requires significant resources and can be time-consuming. To help you with the workload, we are providing you with all the materials you need to conduct a media agency pitch.

What's Included With This Course

  • 64 Video Lessons which have been designed using the ADDIE educational model

  • Our Best-in-Class Media Agency Contract Template with all its annexes

  • Pitch Timeline, Pitch Team RACI Matrix, Needs Assessment, Communication Protocols

  • Agency Measurement Criteria, Agency Commitments, RFP and RFQ

  • Baseline Information Collection Template, Agency invitation Letter, Mutual NDA

  • And much more...

Course curriculum

    1. A message from the instructor

    2. How to use this course

    3. Before we begin...

    1. Chapter 2 Intro

    2. Chapter 2 Overview

    3. Key Facts about Media Agency Pitches

    4. Benefits of Conducting a Media Agency Pitch

    5. The Do's and Don'ts of pitch management

    6. The Best-in-Class Process for Managing a Pitch Successfully

    7. Media Agency Pitch vs. Media Agency Contract Renegotiation

    8. Test Your Learning

    1. Chapter 3 Intro

    2. Chapter 3 Overview

    3. Your Pitch Timeline

    4. Your Pitch Team

    5. Your Pitch Requirements

    6. Your Communication Protocols

    7. Your Media Agency Contract Template

    8. Your Media Agency Long List

    9. Your Measurement Criteria & Methodology

    10. Your 'Media Agency Commitments' Requirements

    11. Your Request For Proposal (RFP)

    12. Test Your Learning

    1. Overview

    2. Inform Your Incumbent Agency About The Pitch

    3. Collect Your Baseline Information

    4. Prepare Scenario 1 using your Baseline Information

    5. Send Written Notice to your Media Agency

    6. Test Your Learning

    1. Overview

    2. Send Invitation Letters to Longlisted Agencies

    3. Send and Sign Mutual NDAs

    4. Send Your Media Agency Contract Template

    5. Define Your Media Agency Shortlist

    6. Test Your Learning

    1. Overview

    2. Send RFP to Shortlisted Agencies

    3. Manage Queries from the Agencies

    4. Attend Chemistry Meetings

    5. Assess Agency Written Responses

    6. Attend Pitch Presentation Meetings

    7. Score Agencies and Aggregate Results

    8. Test Your Learning

About this course

  • Free
  • 52 lessons
  • 3.5 hours of video content
Watch Intro Video

Course Intro Video

Media Agency Pitch Process Course